John Parker Motorcycles is a well known brand in the South-East and was founded in 1973 by John and Maureen Parker. In 2022 John Parker Motorcycles was purchased by Rochford based Pass Bike.
The brief was to refresh and modernise the brand while preserving the essence and heritage of the original company, which dates back to the 1970s. This meant carefully balancing a contemporary design approach with elements that reflected the company’s long-standing identity and values.
By introducing the traditional racing green colour and incorporating typography, and design elements reminiscent of the original era, we ensured that the new brand identity honored the company’s rich history while retaining a modern look and feel.
The John Parker website underwent a complete update to reflect the newly refreshed brand identity, ensuring a consistent and modern look across all digital touchpoints. A key enhancement was the addition of a fully integrated E-commerce section.
To streamline operations, we centrally linked the shop area to the existing Pass Bike website’s E-commerce system. This integration enables both websites to be managed and updated from a single location, significantly improving efficiency and reducing administrative workload for the client.
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