DSB Designs provides architectural design and planning services for residential and commercial projects. We started by focusing the SEO strategy on the areas closest to the business, building stronger visibility for key services in locations such as Thorpe Bay, Leigh-on-Sea and Southend.
As the campaign progressed and the website gained visibility, we expanded the strategy into a wider range of locations across Essex, including Rayleigh, Rochford, Benfleet, Basildon, Brentwood, Shenfield, Billericay, Chelmsford and Thurrock. New location-focused pages and targeted optimisation helped DSB Designs compete for valuable searches across a much larger area.
The results show particularly strong visibility for architectural services and architecture searches across the targeted locations, with DSB Designs now appearing prominently for a broad range of relevant local searches.
55 keywords tracked
41 keywords ranking in the top 3
52 keywords ranking in the top 5
55 keywords ranking on page one
20% increase in online enquiries
This includes first-page rankings across established locations as well as strong results from newer location pages, helping the business extend its reach beyond its immediate local area
Promotional video created by Phuse for DSB Designs.
Rather than targeting every location at once, we built the campaign progressively, starting with the areas closest to DSB Designs before expanding into additional towns where there was potential to attract new business.
We also focused on key services including architectural services, architectural design and planning requirements, using a targeted SEO approach combining content, technical optimisation and local SEO to improve visibility across locations and relevant searches.
This approach has helped DSB Designs move from a predominantly local presence to much broader visibility across Essex. Online enquiries have increased by around 20% over the past year, helping DSB Designs reach more potential customers searching for architectural expertise in their area.
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