Aravis Capital

Logo
design
& branding.

The Aravis Capital brand has grown over the last 12 years, and Phuse has been lucky to be involved with this expansion working alongside the business as it has grown from the two initial founders to a team of 12 people.

As the business grew, we have worked on expanding the visual brand and website to cover all aspects of the business both digital and print. A brand guidelines document has also been created to cover all aspects of the expanding brand covering; use of the logo, brand colours, imagery and typefaces.

The logo was recently updated to include a mountain icon that is designed to be used both with and independently of the main text-based logo.

The brand has expanded to cover other aspects of Aravis Capital’s services like video and podcast output, webinars and forums like the annual Aravis Fund Forum.

Marketing
campaigns.

Phuse have worked closely with the Aravis marketing team to develop and expand their digital marketing strategy. Several online tools were created to disseminate news, media and events via different marketing channels to both customers and website visitors. We have also created many branded assets and printer material for in-person events, forums and seminars.

The implementation of the new brand across all channels and the creation of the new website facilities, has enabled Aravis to improve the quality and quantity of their communications, streamline their marketing operation, and expand services to their customers.