Our business startup package is more popular than ever and we've recently completed a number of these great value sites for some very happy customers.
With the startup package we offer a logo design, fully content managed website, bespoke website design, 200 business cards, domain and email a, plus website hosting for one year.
Business startup website and logo for Rupen Whisky
When you invest in a business package with Phuse, you pay one price and that’s it. There are no nasty surprises, hidden costs or subscription charges. It’s a great way to get your business online, build your brand and get your website noticed by those who matter.
Business startup website and logo for Alex Allen Nutrition
"I received brilliant advice and support when Phuse built my website. I was given advice throughout on how best to create my photography website to meet my customer base audience. Very friendly people and trustworthy."
Evonne Gates, Evonne Gates Photography
Contact us to us today to find out more about our services and how we can help you to become the next big thing.
Phuse Media have worked with a number of financial businesses across London, the UK and EU. We have provided a range of services to our financial clients from graphic/print design to website development, including; logo design, business cards, stationery, promotional material, exhibition stands, bespoke website development and online marketing.
We have developed distinctive brands for First Asset Finance, Aravis Capital and RJMG, and websites for ECU Group, Solus, Best Offshore Solutions and Lavaux Capital. Some examples of which can be seen below.
Our aim is to offer a one-to-one development and consultation process that involves the client as much as possible. This approach is perfectly suited to working with financial companies who require precise results delivered correctly and on time.
"We are delighted with the work undertaken by Phuse who have been responsive, dedicated and creative in designing and developing our websites. They have also designed a new logo for FAF and video for the DALIS website. We have used Matt and Al at Phuse for three websites and all have been strong, modern and appropriate to our needs. Phuse are a pleasure to work with, highly professional and we would recommend their services to others. "
Martin Vodden FLD - Director First Asset Finance
"Phuse Media provided an exceptional service to us, rebranding our logo and building a new website. The web platform is incredibly user friendly. We are delighted with our new website and consistently receive great feedback from our clients and prospects. Matt and Al go above and beyond to deliver quality results and are a pleasure to work with"
James Parker, Managing Partner, Aravis Partners LLP
If you you'd like to discuss how we can develop a website, logo or brand for your financial business, call us on 01702 482011 or click here to send us an email enquiry.
Making a website that is both W3C AA accessible and also uses the latest browser technology is no mean feat. Add to that a cutting-edge modern design and it becomes harder still.
This was the brief set by Essex Outdoors and Essex County Council when we won the contract to develop a new website for www.essexoutdoors.com. They wanted a website that would appeal to teachers, head teachers, youth leaders, parents and students alike, a website that would allow Essex Outdoors to market their services in a clean and modern way using all the latest web technologies.
As a council funded business, they also had a duty to make the website accessible to all types of users; the site had to adhere to the W3C accessibility guidelines up to the AA level. These guidelines can be daunting and incredibly in-depth, fully accessible websites are also not known for being visually interesting. The challenge was to create something that satisfied both these requirements.
Phuse Media delivered a website that surpassed all the expectations of both Essex Outdoors and Essex County Council. The website is a showcase for how you can incorporate all the latest technologies, create a visually stunning website, adhere to the accessibility guidelines and give all visitors a user experience of the highest order.
The above image show the website's accessibility score on SiteImprove
Phuse Media have been the perfect choice as partners for our new website. From start to finish they have been professional, innovative & responsive, helping to refine and improve our original brief and accommodating our constant additional requirements! We couldn’t be happier with the final product, and would have no hesitation in recommending Phuse to other businesses and organisations.
Paul Stokes, Operations Manager, Essex Outdoors
To see more about this project visit the Essex Outdoors project page.
If you you'd like to discuss how we can develop a fully accessible website for your business, call us on 01702 482011 or click here to send us an email enquiry.
We have designed and developed a new logo and website for Family Photographer Evonne Gates.
Evonne provides photography services to clients based in Essex, Suffolk, London and Cambridgeshire. She required a organic and naturalistic logo that reflected her approach to her photography.
The website showcases Evonne's work in a simple and effective way. The website includes a bespoke photography portfolio gallery.
Logo design for Evonne Gates Photography.
Website design for Evonne Gates Photography.
Visit the Evonne Gates Family Photography website. She also offers Baby Photography and Child Photography services in Essex.
It’s a rare thing for Google to reveal any of its search ranking factors, which is why we really sat up and took notice last year when they revealed they would reward sites that used SSL (secure sockets layer) certificates by boosting their search results.
An SSL certificate is a digital certificate that is used to encrypt sensitive information and authenticate a website’s identity. This level of encryption prevents information such as credit card details, addresses or passwords from being intercepted by anybody other than the intended recipient.
SSL certificates use HTTPS encryption; a protocol that protects the privacy and integrity of exchanged data between a user and the site they are visiting. In the same day that a key locks and unlocks a door, SSL certificates apply the same type of system to authenticate and protect confidential information.
Putting this type of security in place can be tricky, but the payoff is certainly worth it in terms of advanced security, enhanced referral data and a promised boost in rankings. There is also the issue of compliance to consider, but more on this in a moment.
In recent years, there has been a big debate over how important SSL certificates are, and whether they are a requirement on every website. Google has always had the end user experience in mind and by putting SSL certificates in place, webmasters can help to ensure this experience is as safe and secure as possible.
As we have already touched on, the main benefit of Hypertext Transfer Protocol Secure (HTTPS) is to provide a secure connection between users and the page they are viewing or sharing personal data to. You will often see the https:// prefix when you visit secure shopping websites or when you are doing your online banking. HTTPS offers an additional layer of protection, essential when you are sharing credit card or personal address details.
In order to deploy HTTPS on your website, you’ll need an SSL certificate. This SSL certificate will be unique to your business and operates as a padlock between a browser (your users) and your web server (your website). You will also need to create a certificate signing request (CSR) on your server. This creates a private and public key pair that is used between endpoints (user and website) to validate and protect information in transit.
On 25th May 2018, the General Data Protection Regulation (GDPR) comes into force. The new regulations will require personal and sensitive data to be encrypted both in transit and in storage. By installing SSL on your website, you will be on your way to GDPR compliance.
If you would like to find out more about installing SSL certificates on your website and discovering the search rankings and compliance benefits this level of security has to offer, get in touch with our team today. We can take care of the entire process for you.
The world is a connected place, and while it can be daunting knowing how to market your business in the digital age, there really are only a handful of tools and resources you should be focusing on. Instagram is one of them.
You may already be using Instagram to share photos and videos with friends and family - it’s a great way to show what you are up to visually and at the touch of a button. It’s also highly interactive. Whether you are a creative agency, in the construction business or offering financial services, there are ways that you can leverage the sharing power of Instagram for your business.
Instagram is a great way to show off the products and solutions you have to offer. No matter what offering you have for your customers, this social media platform will allow you to show it off in a visually appealing way - by the way, visual information is delivered to the brain faster than any other form of advertising.
It’s important not to underestimate the power of social media marketing. While insurance or financial services may be difficult to make look pretty, there are ways that you can deliver visuals that will boost your appeal and make your business more memorable. Instead of showing corporate images, calculators or pound signs, think about the solution you offer to your customers, your mission and ultimately how you can make the lives of your customers better. Colourful images of happy families, personal assets, travel destinations and photos that illustrate stability, comfort and confidence are all great choices here.
You can follow us by visiting our page on Instagram.
Instagram is so much more than a way to display photos. Instagram Stories allow you to display your photos in a slideshow format that tells a story about who you are, your products or a particular promotion you have running. You can also use video to tell your story and include hashtags that make it easy for you to link your stories to other photos you have posted or other Instagram accounts.
In a world where competition is fierce and customers are curious about the brands they use, giving a glimpse of what goes on behind the scenes could be a winning move for your business. Perhaps you sell environmentally friendly products or maybe you are opening a new branch. Why not give your customers an exclusive look at how your products or made or the people who make your business tick?
All of those pictographic posts may look beautiful, but they also need to do some serious work for you if you want your efforts to pay off. The good news is that Instagram, when used well, can command crazy levels of engagement. In fact, a recent report by Forrester revealed that content posted to Instagram generates 120 times more engagement than Twitter and 58 times more than Facebook.
If you’d like to find out more about the power of Instagram or any aspect of social media marketing, we’d love to help. Give us a call on 01702 482011. It could be the making of your business.
If you have found this article helpful, why not check out our other social media articles on marketing with Facebook and promoting your business with Twitter.
A new website development for Machine & Technology UK Ltd.
We worked with Russell Heagney a few years back when he was MD of Custom Antennas. After selling that business on he's back with a new company; Machine & Technology UK Ltd.
Russell approached Phuse and asked us to develop him a new website for his new venture.
We have designed and developed a new fully content managed website for M&T. The site along with the business is expected to grow over the next few months and we look forward to working on it.
So, you’ve decided you need a website. The only thing is you’re not really sure what you need, how much to budget for or how to get the best from your website. Perhaps you are looking to upgrade or revamp your current website, but you’re not really sure how to get the best returns from your investment.
The good news is you’ve come to the right place! Here at Phuse Media, we offer professional and bespoke website design that will suit the needs of your organisation and your target audience. In short, we give you all the services you need under one roof and the expertise that will ensure you get the best from your website.
Let’s take a look at the more important website considerations and why you can’t afford to ignore them.
This is possibly the most important question and one to get right before you part with any money. Do you really need a website. The answer, for most people looking to make an impression and a profit, is an unequivocal "yes”. A website is going to get your brand or message out to the people that need to see it, enhance your reputation, make you money (if you’re in it for the profits) and give you an online presence - essential in the 21st Century.
The most important thing is to choose a web design agency that understands your needs and goals, and who can establish exactly what you need your website to do, both now and in the future. What you’re looking for here is to get the best return on your investment - when you do you’ll find your website pays for itself in no time at all.
Do you already have branding? Perhaps this is something you also need assistance with. Either way, a good logo and quality branding will help you to stand head and shoulders above your competitors and make it easy for your target audience to find and recognise you. We offer a range of graphic design and branding packages for both online and print use and would be delighted to sit down with you to work through some branding ideas.
We’ve seen some shocking websites in our time. You know the ones - where you’re not really sure what you’re supposed to do when you get there, or which are so awful you leave immediately. First impressions are everything and it’s important to get the look, feel and navigation just right. We’ll work closely with you to find out what you like and what you don’t like so that we can ensure your website attracts and engages visitors the moment they arrive.
It’s true - the content on your website is one of the most important considerations. Not only is it important for telling your story, persuading and engaging. It’s also important for the search engines and helps Google (other search engines are available) to rank your site and include it in relevant site matches. Adding a blog to your website is a great way to communicate with your visitors and boost the content on your website, see our article 'The benefits of website blog' for more information and tips.
We build SEO (search engine optimisation) into your site right from the start. Why is that important? Well, without it your potential customers or visitors will not be able to find you. By optimising every page on your site, we get you listed higher in search engine results and make your site visible to people actively searching for your services.
Do you have a range of products you need to sell online? An eCommerce website is a fantastic way to showcase each products, ensure easy and efficient checkout and help you keep track of your stock levels and sales. We’ll include everything for you including a robust eCommerce platform that is easy for you to update yourself, shopping cart functionality and integration with third party online payment services such as PayPal and credit cards.
Images are almost always essential on a website. Whether they are used to make the website visually appealing or to describe a product, images need to be high quality and used effectively. We can handle everything from using your own images to designing or locating the right stock images for your website.
Before we can write a single line of code or publish a single word, you’ll need to choose a domain name. We can help you with registering your domain name and everything required with domain administration.
Your website needs to be available 24/7, easy to administer and backed up. This is where our hosting services come into play. We will host your entire website on our servers making it easily accessible around the clock for your visitors. Our hosting packages are affordable and our servers some of the most reliable and secure in the industry.
We work closely with our clients so that we understand the time constraints they are under to get their website completed. Because we offer a wide range of services under one roof it means we can deliver outstanding continuity and give you a solid launch date. We can also often make ad hoc changes on the fly as and when needed, and give you the training so that you can make these changes yourself if you wish.
Of course, our services don’t come for free, but we are always very honest and transparent with our pricing. We know you are looking to get the best return on your investment and this is our goal too. All projects are priced on an individual basis and we would be delighted to put together a cost effective quote for you today.
A website is the best way to get noticed online and to ensure you reach your target audience. Most consumers today expect the brands they deal with to have a website, and it’s a great way to build trust and attract and retain customers and followers. Get in touch with our web design team now to find out more about getting the most from our website design services.
See our guide on how to write a good web design brief
There was a time when Facebook was used as a personal social communication platform. Now, it is being used by businesses everywhere to build communities of brand advocates who do a lot of their marketing for them...and for free! When you build a community online and keep your followers happy and engaged, they will shout from the rooftops about their positive experiences with your business, share your posts, like your pages and posts and really help to boost your online reputation.
Click here to register with Facebook and create an account.
Have you ever visited a Facebook business page only to find the owner hasn’t updated the page in months, or even years? Is the business still in operation? Is anybody visiting the page? Do they care about their business or their customers? This is a common problem on Facebook and one that could be losing those businesses valuable customers. By posting engaging, relevant and preferably, sharable content, you can keep your business in front of your Facebook audience and have a good chance of reaching out to new followers too. Think about the posts your followers might like to see. Advice on how to do something, competitions, interesting news, discount codes and special offers are just some of the posts you might like to include on your Facebook page. Always think about sharability and whether your audience would be likely to share your posts with other people.
When setting up or updating your Facebook page, try to view it as an extension of your website, if you have one. Many people forget to complete their Facebook profile properly and leave out important information like the services or products they offer, where they are based or their website address. You can include many of these details in the ‘About’ section, and Facebook also allows you to create your own additional pages. There is even the facility to create a storefront where you can showcase your products and services. Take a look at some of the big brand Facebook pages for inspiration and to see how they attract more business to their pages.
Written content is great, but images and video will really bring that content to life. Whether you are linking to a post on your blog, asking for customer feedback, announcing a special offer or promoting a product, images and video will really grab the viewer’s attention. Research has shown that including images in a Facebook post can generate as many as 52% more likes than a post that consists of text. This is great news for your brand exposure as those likes will appear on every liker’s timeline. You might even want to consider hiring a video production or design team to create some branded images and video for you. This is an investment that could go on generating revenue for you for many years.
Want to know what your followers really think about your business? Want to know what they had for breakfast this morning, or what car they drive? Polls are a great way to obtain feedback from your followers - feedback that could help you tailor your services to suit their needs or release offers they would be interested in receiving. Polls get people thinking and talking, and the best thing is that they only need to click a button in order to give their opinion - that’s convenient for them and a quick win for you. Facebook makes polls very easy to set up and they could be just the thing your business needs to meet your customers’ expectations.
Everybody loves a competition, especially if there is a prize to be won or the promise of their name up in lights if they win. Caption competitions on Facebook are very popular and for good reason. These really get people talking and interacting and they could work wonders for your brand.
Here are some other ways you can interact with your followers:
You can also read our article on how to promote your business through Twitter.
Phuse offer a wide range of Web Design services, contact us on 01702 482011 or email us for more information.
Twitter is a great way to promote your business and it's amazing how effective a tweet can be for exposing your brand and attracting more followers. You might only have 140 characters to work with, but this shouldn't limit your creativity or marketing ideas. Here are some ways you can really make Twitter work for you in 2015 and beyond.
When you tweet regularly, you show that your business is active and healthy. A stagnant Twitter account is one that will go unnoticed and which won't do your online reputation any favours. The thing to remember about Twitter is that it is fast moving and you only have a short time frame in which to engage with your target audience before they are distracted by the next tweet in their feed.
Here are some interesting figures: The average lifespan of a blog post is 2-3 years, the average lifespan of a Facebook post is 3 hours and the average lifespan for a tweet is around 2 hours, but it's probably closer to a few minutes depending on how many people your followers are following.
With this in mind, keep tweets to the point, relevant and keep them regularly updated. Link back to your website, link back to other relevant sites that you think your audience may be interested in or simply post photos and videos. Twitter is also a great place to announce special offers as these can usually be showcased in 140 characters or less.
You can often reuse the same tweet as not all your followers will see it the first time. Using a service like Hootsuite is a great way to schedule your posts for the coming week and it can also be used to manage all your social media sites like Facebook and LinkedIn.
Your Twitter account might be the first contact people have with your business, so make that first impression count. Keep your Twitter bio updated with your company details, your contact information, relevant information about your brand, products and services, and any other information you feel might be relevant. You can also update your profile description with interesting info about your business and really give your company some personality and identity. Another great way to add personality and make your account stand out is to brand your Twitter account as much as possible. Use your branding colours, logos and taglines where possible to make it clear to followers and potential followers who you are.
Can't think of anything to tweet today? Like what you see on another Twitter feed? Retweet it! If it's relevant to your brand, products or services, retweeting an engaging comment or photo is a great way to keep your Twitter feed fresh and also to build relationships and kudos with other like minded people within your industry. You should also aim to encourage others to retweet your content. This is a great way of extending your reach beyond your own Twitter community and attracting more business. If anybody retweets your posts, and especially potential customers or existing customers, make a point to thank them personally. By posting your own tweets and retweeting good quality tweets from others, you will start to become an expert in your industry and one that is more likely to attract more attention from potential leads.
Hashtags are a great way to decipher what is hot right now, and also what is not. There are many websites that can show you which hashtags are the most popular and which might be relevant to your brand. By posting relevant posts to hashtags, you can reach out to those who are interested in that particular trend right now, or who might be more receptive to hearing from you. Just keep in mind that hashtag popularity can change like the wind and that it is a good idea to keep checking hashtag trending websites for the latest news. If you can't find any relevant hashtags, why not start your own? Every hashtag starts somewhere, and you might just create the next big trend!
Okay, so you only have 140 characters to play with. Sometimes, this can be a challenge. Why not use video or images instead or in combination with text? This type of media is a great way to add colour and interest to your Twitter feed and could work wonders where exposure is concerned. A funny pic of the day, a caption competition or an instructional video are all great ways to get noticed, and encourage those all important retweets. Research has also shown that photos and video could encourage three to four more clicks on your Twitter account than a text-based tweet.
You can also read our article on how to promote your business through Facebook.
Phuse offer a wide range of Web Design services, contact us on 01702 482011 or email us for more information.
Phuse have designed and developed this fully responsive website for Apta Consultancy.
Andy Pestell at Apta has said: "I needed to update my website so that it had a more professional look and feel about it. I was stuck for ideas on a new design and phusemedia were able to come up with some creative ideas that complemented by business needs. Some of my web pages also needed to be enriched with new content and it was great that phusemedia had the expertise on hand to support my needs. To date the aftercare service has been fantastic which demonstrates the real value that phusemedia has to offer its customers".
Like the dashboard on your car can tell you many things about vehicle performance and problems, Google Analytics and Webmaster Tools can give you the same insights into how your website is working. This free and very useful set of tools can show you how much traffic is reaching your website, where it is coming from and even how long visitors have been viewing your website. Monitoring your traffic regularly can help you to identify how your website is working and whether any improvements or adjustments need to be made.
Search engine optimisation, or SEO as it is also commonly called, is the process of optimising your web pages so that they can be found easily by Google. You can do this in a variety of different ways, but there are certain rules you will need to follow. Google is updating its search algorithms all of the time and if you break their best practice rules for optimisation, you may find that your website is penalised.
Each page has a set of attributes that can be optimised. These attributes are mostly set within the HTML code of each page, but many platforms such as Joomla and Wordpress have optimisation tools you can use that don't require you to know HTML. Heading tags, links, image alt tags and descriptions are just some of the ways you can optimise your page using keywords and key phrases. You can also optimise the content on each page by using keywords. It all counts towards your Google ranking.
You can research your website keywords using Google's Adwords Keyword Tool.
Keywords are a fantastic way to bring more traffic to your website, but they have to be used in the right way. Keyword density is the percentage of times that a particular keyword is used on your web page compared to the total amount of words on the page. When a user types a search into Google, they will often use a keyword, for example 'website design'. Google will then look for websites using matching keywords within their pages and bring those results back to the user.
Beware of using too many keywords. You could have your website or web pages penalised by Google as a result. Keyword stuffing is the practice of using too many of the same keywords on one page. We recommend that you use a keyword density of between 1 - 3% for optimum results.
Backlinks are links on other websites that point to your website. The days of stuffing pages with backlinks are over. Google got wise to this practice quite a while ago. Instead, you will need to use some cunning, but very effective ways to get traffic back to your website. It's all about quality over quantity these days, and below you will find some good pointers on how to create good quality backlinks.
Let's face it, nobody likes spam. It dominates our inboxes, wastes our time and unless you have a good spam filter on your mailbox, it can be a pain to manage. With this in mind, you should always be careful of using spamming techniques on your website or any other digital marketing tool you use. Before writing a new landing page, web page, blog post, email or social media post, think about whether you would see it as spam or something your audience will find useful. If it's the former, it's probably best to discard it and try a different approach.
The first step to running a business online is to build a website. The second is to promote it! There are many ways you can do this, and digital marketing methods are changing and improving all of the time. Take a look at our guide to find out how you can get your website to the top of Google's search results and in front of more people fast.
Your website address is very often the first thing a potential customer comes into contact with when viewing or looking up your business. By making it clear from your website address what you have to offer, you will experience more clicks, more visits and ultimately more sales. Try to choose a domain name that includes your service or product. For example, a window fitting company might choose www.southendwindows.co.uk, or www.essexglass.co.uk. We can also give you advice on the best domain name to choose and assist you with registering your domain name and hosting your website.
See our guide on the new Generic Top Level Domains
If you want to get your sales message or point across in a quick, meaningful and impactful way, promotional videos are a great idea. Videos help you to inject personality into your website and to engage with visitors instantly. Videos allow you to show product demos, instructional guides and much more and they could help you to boost sales and conversions. In fact, recent research from market research firm InternetRetailer says that consumers could be 85% more likely to purchase a product after watching a video.
Click here to see an example of one of our video productions
You may have heard the phrase 'content is king', and it really is! Not only can content help you to explain your brand, your products and services, but it can also make you an authority in your field. When you become an authority (the go to place for particular information), you gain visitor and customer trust and this can only be good for your business. A blog, updated regularly, can help you to build content on your site, improve search engine rankings and give you content to share over a number of different channels, including social media.
Whether you are a local or national company or organisation, search directories should be your friend. By adding your website and information about your business to these directories, you can reach out to a wider audience and ensure you are found and seen in more places. Yelp, TripAdvisor and Google Places are all good examples of the directories you should be targeting. We can help you to identify the best directories to suit your business and your target audience.
If you are already using social media to promote your products and services, that's great! Now let's take that one step further by adding a live feed to your website. This is a great way to add content, and display your latest submissions to Facebook, Twitter, Instagram and other social media platforms on your website. Adding a feed is easy and you can have as many on your website as you like - perfect if you are engaging with your target audience across different social media platforms.
We have recently completed this striking new website for Photographer Chris Gardner. The site is to showcase Chris's beautiful wildlife, landscape and flora photography taken from locations all over the world.
The site features a tagging system that allows for all photos to be tagged in multiple categories. Each category can then be expanded to allow visitors to the site can then filter the results down to find specific images.
The screen grabs below show the intro or home page and the main image category search page.
If you would like more information on our services or if you are a photographer in need of a good website call us on 01702 482011.
Just when you thought all the best website addresses were taken, there are now more than 1,300 new generic top level domains to choose from. These names are currently being released onto the market, and we could be delighted to help you choose the perfect gTLD to complement your existing website or to use to build a new website.
The term 'generic top level domain', or gTLD, as it is also known, is really just a fancy industry term for the suffix that follows a website address, for example .com or .co.uk. The problem today is that many domain names using these suffixes are already taken, and this means new businesses are restricted to choosing names that may not reflect their company name or type of business. The good news is that the Internet Assigned Numbers Authority (they control and maintain domain name publication) is releasing hundreds of new generic top level domains into the public domain. No longer are you confined to choosing a .com, .co.uk or .org domain name. You can now choose exciting domains ending with .london, tech, and even .food! Just think about the possibilities for your business.
These domains are being released right now and registering a new domain name really couldn't be easier. We can help you to choose from the hundreds of domains on offer and with everything from domain hosting to website design and optimisation.
There are many reasons why a new or existing business or organisation might want to register a new gTLD. Here are just some of them, and we would be delighted to answer any further questions you may have:
It only costs a few pounds to register a new gLTD so why not get in before your competitors to register a memorable and sought after domain name that could really take your business further? If you have an existing website, you don't necessarily need to create a new website to accommodate your new gTLD. We can forward your new domain name to your existing website very easily.
If you are thinking about opting for one of the new gTLDs, you might be thinking that it will have a positive effect on your search engine rankings. Unfortunately, Google won't show preference to a gTLD unless it is optimised in the usual way, but choosing a gTLD could still be very beneficial to your business. These domain names are going to be snapped up very fast and grabbing one today could help you to create a more memorable presence online and capture lots more business. Any domain name, or more specifically website can be optimised to bring you more traffic and ultimately more business. Speak to us today to find out more about the new gLTDs and how you can choose a domain name that will really take your business places.
There are too many gTLDs for us to list here, but we think you will have a lot of fun selecting the right one for your business. Here are just some ideas to get you started:
Search engine optimisation, or SEO as it is also commonly known, is the process of optimising each page on your website so that it can be easily found by Google. There are many ways you can do this, but one of the most effective ways is to use keywords throughout your pages that reflect the services or products you have to offer. This will help Google to return relevant results to users and get you higher up in the search engine rankings than you thought possible.
Here are five tips to improve your websites SEO.
Keywords are essential if you want your website to rank well on Google, whether you are using paid advertising or organic search engine optimisation. Google offers a keyword research tool called Adwords that allows you to find the most relevant and popular keywords for your products, services or industry. Not only can you see the most popular keywords, but you can also see how many people searched recently using those keywords. This can really help you to understand how your potential customers are searching for services or products like yours. Once you have defined which keywords can be used for your business or organisation, you can start using them within your content and also the meta data on each page. It is also a good idea to give your pages the same names as the keywords you select - it all helps when it comes to search engine rankings. When optimised in the right way, your keyword rich content can really start to bring in more traffic and turn those visits into conversions. Use the Google Adwords tool here.
Once you have found a good set of keywords to work with, it's time to put them to work. You can do this by writing content that includes these keywords. We recommend a keyword density (that's the ratio of keywords to normal text on the page) of between 1 and 3%. This will make your copy appear natural to human eyes, and also to Google. In addition to including your keywords in your content, place them within the headings of your pages and also link them to other pages on your site. You should also include them in the meta data of your pages- your meta description, h1 and h2 headings etc. We can help you with these areas if you don't have any experience in search engine optimisation.
If you offer a range of services, don't hide them away by placing individual service pages under a generic 'Services' tab. Instead, bring them up a level so that it is clear to your visitors what you have to offer. A website that is easy to understand and easy to navigate will be welcomed by your visitors and will help them to make a quick decision on whether to use your services. Very often, you only have a few seconds to make a lasting first impression with your website, and navigation and layout are important. Try to link your pages to other pages as much as possible so that you draw visitors deeper into your website. Include a strong call to action on each page too, including a compelling reason why customers should use your company and how they can get in touch with you.
One of the most important rules of writing copy for the web is that it must be unique - that is, you cannot copy content from another website and make it your own. Google looks unfavourably at duplicate content and you will find that the ranking of your website will suffer dramatically if you use any on your pages. It is also important to make your content relevant to your target audience. Give them useful information about your company, products or services, tell them why you are better than the rest and give them clear ways to get in touch with you. Keeping your content fresh and frequent can also work wonders for your search engine ranking, so why not include a blog on your website? Here you can really put your keywords to work for you and give your target audience a reason to keep coming back or to bookmark your website.
You could talk about all of the services you provide on just one page, but if you really want to optimise your website, an individual page for each service can really help. This is because you get another chance to use those keywords to good effect, and also make it clear to your customers what you do. Customers may only be looking for one of your services and by offering them a dedicated page that relates to and which is optimised for that service, you can help them to find you easily. You can also include town names on your services pages to help the process even more. Many people will enter a search such as 'car repairs in Southend' and so it makes sense to include some geographical keywords within your content too.
For more information on search engine optimisation for your website contact us on 01702 482011 or click here to send us an email.
The Curve Content Management System (CMS) has been re-branded and the CMS interface has been improved and re-designed. The newly updated logo and website can be seen below along with screen shots of the updated interface.
The Curve CMS entirely designed and developed by Phuse Media over the last 8 years has been developed significantly during the last six months and now features a newly designed CMS interface and a new way of managing content - the content block management system.
The innovative content block system allows for the easy addition and positioning of different types of content from text and images to video and custom content like news, blog or product information.
Using 'drag and drop' technology the content block can be easily re-positioned within the page. Simply click and drag the block to where on the page you wish it to be. The width of the block can also be changed setting the block to be either 1, 2 or 3 columns wide.
The screen shot below shows the drag and drop re-positioning.
The CMS has a wide range of additional plug-ins including; e-commerce system, blog and news manager, event manager, image gallery, password protected login area and a job vacancy manager.
Click here to find out more about our web content management system services..
For more information on the CMS visit the new Curve CMS website, or call us on 01702 482011.
Phuse have developed a striking new logo and website for Curtains & Blinds in London.
Chris and Wenda at Curtains & Blinds in London have produced some great work over the years and images of their work are prominent across the site. A block/slab layout is used at the top of each page, the images within each block change to reveal more examples of completed work. The home page can be seen below.
The full website can be viewed here: www.curtainsandblindsinlondon.co.uk
Have you ever wondered why your website looks different on your mobile phone or tablet to how it looks on your computer? It may be missing images, harder to navigate or completely impossible to use. The answer to these problems is responsive design - innovative web design techniques that will ensure your website works perfectly no matter which device it is being viewed on. Your customers are on the move and they are taking their mobile devices with them. Don't miss out on this huge slice of your target audience.
The Shopping Braintree website below developed for Braintree Council by Phuse is an example of a responsive website design. The website design and content adapts to fit the screen of tablets and smart phones.
Speak to Phuse Media today to find out more about our responsive design services and how we can help your business to go fully mobile.
For further information visit our responsive design page.
Shoppingbraintree.co.uk is a brand new website designed and built by Phuse Media for Braintree Council. The new website is funded by the Mary Portas pilot project which is targeted at the regeneration of town centres. The aim of the site is to give shoppers, residents and visitors to Braintree a place to browse all the shops and businesses available in the town, search for current and upcoming news and events held within the town, and also access discounts available in local shops through the Indi Card scheme.
As part of the development Phuse built an interactive map/business directory for visitors to see the locations of shops before visiting the town. Local business can submit a business directory listing through the website via a form. Businesses can also submit special offers via a form that once approved will appear on the Indi Card listings page. News and events can also be submitted through the site by any interested parties.
The screen shot below shows the Shopping Braintree home page.
Phone: 01702 482011
Email: info@phusemedia.com
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