Like the dashboard on your car can tell you many things about vehicle performance and problems, Google Analytics and Webmaster Tools can give you the same insights into how your website is working. This free and very useful set of tools can show you how much traffic is reaching your website, where it is coming from and even how long visitors have been viewing your website. Monitoring your traffic regularly can help you to identify how your website is working and whether any improvements or adjustments need to be made.
Search engine optimisation, or SEO as it is also commonly called, is the process of optimising your web pages so that they can be found easily by Google. You can do this in a variety of different ways, but there are certain rules you will need to follow. Google is updating its search algorithms all of the time and if you break their best practice rules for optimisation, you may find that your website is penalised.
Each page has a set of attributes that can be optimised. These attributes are mostly set within the HTML code of each page, but many platforms such as Joomla and Wordpress have optimisation tools you can use that don't require you to know HTML. Heading tags, links, image alt tags and descriptions are just some of the ways you can optimise your page using keywords and key phrases. You can also optimise the content on each page by using keywords. It all counts towards your Google ranking.
You can research your website keywords using Google's Adwords Keyword Tool.
Keywords are a fantastic way to bring more traffic to your website, but they have to be used in the right way. Keyword density is the percentage of times that a particular keyword is used on your web page compared to the total amount of words on the page. When a user types a search into Google, they will often use a keyword, for example 'website design'. Google will then look for websites using matching keywords within their pages and bring those results back to the user.
Beware of using too many keywords. You could have your website or web pages penalised by Google as a result. Keyword stuffing is the practice of using too many of the same keywords on one page. We recommend that you use a keyword density of between 1 - 3% for optimum results.
Backlinks are links on other websites that point to your website. The days of stuffing pages with backlinks are over. Google got wise to this practice quite a while ago. Instead, you will need to use some cunning, but very effective ways to get traffic back to your website. It's all about quality over quantity these days, and below you will find some good pointers on how to create good quality backlinks.
Let's face it, nobody likes spam. It dominates our inboxes, wastes our time and unless you have a good spam filter on your mailbox, it can be a pain to manage. With this in mind, you should always be careful of using spamming techniques on your website or any other digital marketing tool you use. Before writing a new landing page, web page, blog post, email or social media post, think about whether you would see it as spam or something your audience will find useful. If it's the former, it's probably best to discard it and try a different approach.
The first step to running a business online is to build a website. The second is to promote it! There are many ways you can do this, and digital marketing methods are changing and improving all of the time. Take a look at our guide to find out how you can get your website to the top of Google's search results and in front of more people fast.
Your website address is very often the first thing a potential customer comes into contact with when viewing or looking up your business. By making it clear from your website address what you have to offer, you will experience more clicks, more visits and ultimately more sales. Try to choose a domain name that includes your service or product. For example, a window fitting company might choose www.southendwindows.co.uk, or www.essexglass.co.uk. We can also give you advice on the best domain name to choose and assist you with registering your domain name and hosting your website.
See our guide on the new Generic Top Level Domains
If you want to get your sales message or point across in a quick, meaningful and impactful way, promotional videos are a great idea. Videos help you to inject personality into your website and to engage with visitors instantly. Videos allow you to show product demos, instructional guides and much more and they could help you to boost sales and conversions. In fact, recent research from market research firm InternetRetailer says that consumers could be 85% more likely to purchase a product after watching a video.
You may have heard the phrase 'content is king', and it really is! Not only can content help you to explain your brand, your products and services, but it can also make you an authority in your field. When you become an authority (the go to place for particular information), you gain visitor and customer trust and this can only be good for your business. A blog, updated regularly, can help you to build content on your site, improve search engine rankings and give you content to share over a number of different channels, including social media.
Whether you are a local or national company or organisation, search directories should be your friend. By adding your website and information about your business to these directories, you can reach out to a wider audience and ensure you are found and seen in more places. Yelp, TripAdvisor and Google Places are all good examples of the directories you should be targeting. We can help you to identify the best directories to suit your business and your target audience.
If you are already using social media to promote your products and services, that's great! Now let's take that one step further by adding a live feed to your website. This is a great way to add content, and display your latest submissions to Facebook, Twitter, Instagram and other social media platforms on your website. Adding a feed is easy and you can have as many on your website as you like - perfect if you are engaging with your target audience across different social media platforms.
If you would like more information on our web design services call us on 01702 482011.
We have recently created this promotional video for Welbeck Solicitors LLP, a firm of solicitors based in London's West End. The video is designed to convey the company's key services and messages in one simple engaging video.
This video was designed, animated and recorded in house by Phuse.
If you would like more information on our web or video services call us on 01702 482011.
Just when you thought all the best website addresses were taken, there are now more than 1,300 new generic top level domains to choose from. These names are currently being released onto the market, and we could be delighted to help you choose the perfect gTLD to complement your existing website or to use to build a new website.
The term 'generic top level domain', or gTLD, as it is also known, is really just a fancy industry term for the suffix that follows a website address, for example .com or .co.uk. The problem today is that many domain names using these suffixes are already taken, and this means new businesses are restricted to choosing names that may not reflect their company name or type of business. The good news is that the Internet Assigned Numbers Authority (they control and maintain domain name publication) is releasing hundreds of new generic top level domains into the public domain. No longer are you confined to choosing a .com, .co.uk or .org domain name. You can now choose exciting domains ending with .london, tech, and even .food! Just think about the possibilities for your business.
These domains are being released right now and registering a new domain name really couldn't be easier. We can help you to choose from the hundreds of domains on offer and with everything from domain hosting to website design and optimisation.
There are many reasons why a new or existing business or organisation might want to register a new gTLD. Here are just some of them, and we would be delighted to answer any further questions you may have:
It only costs a few pounds to register a new gLTD so why not get in before your competitors to register a memorable and sought after domain name that could really take your business further? If you have an existing website, you don't necessarily need to create a new website to accommodate your new gTLD. We can forward your new domain name to your existing website very easily.
If you are thinking about opting for one of the new gTLDs, you might be thinking that it will have a positive effect on your search engine rankings. Unfortunately, Google won't show preference to a gTLD unless it is optimised in the usual way, but choosing a gTLD could still be very beneficial to your business. These domain names are going to be snapped up very fast and grabbing one today could help you to create a more memorable presence online and capture lots more business. Any domain name, or more specifically website can be optimised to bring you more traffic and ultimately more business. Speak to us today to find out more about the new gLTDs and how you can choose a domain name that will really take your business places.
There are too many gTLDs for us to list here, but we think you will have a lot of fun selecting the right one for your business. Here are just some ideas to get you started:
We have recently completed this striking new website for Photographer Chris Gardner. The site is to showcase Chris's beautiful wildlife, landscape and flora photography taken from locations all over the world.
The site features a tagging system that allows for all photos to be tagged in multiple categories. Each category can then be expanded to allow visitors to the site can then filter the results down to find specific images.
The screen grabs below show the intro or home page and the main image category search page.
If you would like more information on our services or if you are a photographer in need of a good website call us on 01702 482011.