Phuse media 10 years in business
01702 482011
INFO@PHUSEMEDIA.COM
By Matt Gates on 03/11/16 | Category - Logo Design & Branding

Excited to have produced a new logo and website for electronic record label Lost Room Records.

Big things are set to come from Lost Room with the release of their first single by the band Fröst on 1st december!

Lost Room Website and Logo

You can visit the website here www.lostroomrecords.com and also follow them on Twitter.

For more information on our services visit out portfolio pages or get in touch via out contact page.


 

By Matt Gates on 26/10/16 | Category - Web Design

Recently completed bespoke website development for Dovetail Architects; a large architectural firm based in Brentwood, Essex.

Phuse designed and built a new website which includes a projects/portfolio section. The website allows the client to add new projects and update existing projects through the website CMS administration. 

The quick and intuitive portfolio interface allows the website to be used as a marketing tool during meetings to showcase Dovetail's architectural services to prospective clients.

Dovetail Website Home Page

Dovetail Architects home page view and below the project detail page view.

Dovetail Website Projects Page

Visit the Dovetail Architects website here.

To see more of our web design projects visit our portfolio section. You can call us on 01702 482011 or send us an email enquiry by clicking here.

By Matt Gates on 20/09/16 | Category - Video Production

Did you know that audiences are 10 times more likely to engage with your website if you have video content, or that 71% of online marketers say that conversion rates from video outperform any of their other content?

Those are just some of the facts and figures that are making business owners take notice of this marketing phenomenon, and use video in their marketing strategy.

The benefits of video marketing on your website

Millions of people in the UK watch online video

When it comes to reaching your target audience, no other marketing format does better than video. YouTube alone reaches more than one billion visitors every month, and in the UK one in three people watch an online video each week, there are also other popular platforms like Vimeo. That might not sound like much at face value, but it equates to 20 million people a week. Imagine having a share of those statistics.

And video isn’t just something for the big companies. More and more small businesses are using video in their marketing campaigns. From fun and memorable explainer videos that use animated characters to tell a story, to whiteboard videos and product videos, there is so much choice available to businesses looking to capitalise on video marketing.

Done in 60 seconds

With video you can say so much more and in less time than you could with a page of written content. And it's more entertaining, too! Your visitors don't want to wade through pages and pages of text, so don't put them through that. You can say more with video in 60 seconds than you ever could with text, so why not put video to work for you? At Phuse Media, we have helped many of our clients to realise the true marketing power of video, and you can see some of our most recent video production work here. Or view our all our videos on our Vimeo page.

Video engages more senses, and enables you to use more mediums to capture the attention of your visitor. How many ads have you been moved by in the past? How many ads have led you to purchase a product or service? It’s all about understanding your target audience, and delivering a message that they will respond to. What’s more, video is easy to digest and in 60 seconds you can persuade a potential customer to get in touch, find out more, or buy your product.

Reach out to a wider audience

One of the biggest advantages of video marketing is that it gives you the ability to reach a wider audience - millions of people if you want to. The return on investment with video is huge, especially when you consider a video can go viral and gain millions of views in a matter of days. This isn’t rare anymore, and if you use a great idea, you could have a viral phenomenon on your hands.

Longer visits

Another great advantage of using video is that it makes people stick around longer on your website, social media page or YouTube channel. They are also more likely to remember your message because it engaged more of their time and senses. In a few seconds you can get across your wonderful idea, the benefits of your product or the story of your company and really make an impact.

Good for SEO too

Of course, if you are publishing your video on your website, you need to attract people to your website to view it. When used in the right way, video can be a very powerful form of content and make an excellent contribution to your SEO strategies. The result is that more people are able to find your website, and once they are there watch an intriguing and persuasive video that will hopefully convert them into a paying customer.

Want to join the video marketing revolution? Get in touch with Phuse today. We can tell you more about the undeniable power of video, and help you to reach more people than you thought possible.

By Matt Gates on 02/09/16 | Category - Social Media Marketing

Here at Phuse Media, we focus a lot of our attention on Google SEO, and helping our clients to improve their search engine rankings. We also often find ourselves explaining the importance of using Google , Google’s social media network. The jury might be out when it comes to Google ’s value for personal users, but for business users the platform is a great way to reach more potential customers.

Benefits of using Google plus

Great for your business

Google works hand in hand with Google Search, and that’s really something to take note of. Google offers Google for Business services that can help you to achieve higher ranking search results by providing key business information such as location and directions, reviews, photos, opening hours and much more. This information appears on search pages, and ensures you stand out, and that potential customers can learn as much as possible about you at a glance. Google also allows you to promote discounts, blog posts, special offers and other content you want to appear.

It’s from Google and that matters

Sure, many people use other search engines, but we all know that Google is by far the most popular. It therefore makes a lot of sense to use the social media platform offered by the search engine giant. One of the biggest benefits of adding Google to your marketing strategy is its SEO value. By adding your business information to Google , you are more likely to rise above your competitors when it comes to location-based searches.

Gain interest and win trust

Google also allows you to add images, and so if you’re proud of your headquarters, or you want to showcase your products when your business appears on a search page, you can add those images easily. Users often feel much more comfortable using a company that has an obvious business address, or a strong presence on Google.

Move in the right circles

So, once you have your Google page set up (click here to register and get started with Google Plus), it's time to find people and invite them to follow you. There are a number of ways you can do this:

  • Post excellent content on your profile.
  • Use trending and relevant hashtags where possible - lots of people use these in their searches.
  • Encourage Google follows by offering something in return - this could be a discount, some free information, or another incentive.
  • Circle people back, and circle other relevant organisations and businesses to expand your exposure.
  • Add a Google button or badge to your website, and make it clearly visible.
  • Always be personable and make it clear you are a real person posting. This helps to build trust in your brand, and encourages conversation.
  • Share relevant and helpful content in Google Communities.

Target the right audience

Once you have built a following through Google Circles, you can start to target your followers by looking at what they are discussing and responding to those discussions, either in word form or improving your products or services. What used to be said behind closed doors is now being said online, and whilst this can be good and bad, it’s great for businesses looking to get an insight into customer views and behaviour. Google can give you that insight, and it’s just one more way to build a following.

Request reviews

More and more consumers rely on reviews before making a choice about a business. With Google you can earn reviews from your customers and publish these alongside your business details in search results. This is a great feature that will show web users your track record immediately, and before they even reach your website.

Another great way to boost business

In such a busy marketplace online, it’s essential to stand out from your competition, and Google is another great way to do this. Whether you are already using other social media platforms such as Facebook and Twitter, or you are looking to get started, we can help. Speak to us today and see what we can do to promote and grow your business using the latest technology.

View the Phuse Web Design Google Plus page here, lets link up!

By Matt Gates on 01/09/16 | Category - Web Design

We think Southend-on-Sea is a brilliant place to live and work. As a small business we offer our Web Design services to companies based in and around Southend as well as throughout Essex and beyond.

Website Design In Southend

We have put together a dedicated page to promote our services to companies and individuals in Southend, called Web Design Southend it lists all our great website design services including; Bespoke Web Design, Ecommerce Websites, SEO, Domain Hosting as well as Website & Email Hosting.

When it comes to marketing your business in Southend, a well planned and informative website speaks volumes. At Phuse Web Design we understand the key attributes that make up a successful website and we work closely with our clients to understand their needs and future business goals.

Once the website is live our role doesn’t stop there, we are always on hand to provide ongoing advice and support to our clients and help them grow their website and their business.

To find out more visit our Website Design Southend page or call us on 01702 482011

By Matt Gates on 30/08/16 | Category - Video Production

We have just completed a new website and promotional video for Vantage Pay.

Working closely with the client we planned and designed a promotional video to highlight and quickly communicate the services that Vantage can offer.

Vantage from Phuse Media on Vimeo.

Video is a great way quickly and efficiently communicate your services to your clients. Visit our video marketing services page to find out more about what we can offer your business.

 

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