John Parker Motorcycles was founded in 1973 in Southend, Essex. It's a well known and loved local brand, so we were very excited to be asked to update the brand with a new logo and website!
The brief was to create a modern 'funky' looking logo with a vintage, retro twist that looked back to the classic motorcycle logos of the early 20th century.
Once the branding was complete with moved on to create a new website that showcased the new brand, and also worked to sell the companies motorcycle products and services. We developed an e-commerce shop and added pages to promote the MOT, workshop and servicing aspects of the business.
An SEO campaign followed to help boost the Google search ranking of the website.
You can see the finished website by visiting: www.johnparkermotorcycles.co.uk
Contact us today to find out more about our services and how we can help your business.
A project Phuse we completed a few months back; a new website for the Essex Bi-Fold Door Company, has recently been upgraded with several content updates designed to help improve the website's Search Engine Optimisation or SEO for short.
We added a news and comment section to the site to help diversify the content and provide subsidiary information to their core products and services. Articles directly promoting new products and product updates, have been mixed with help and tips articles designed to help provide a broad range of content to website visitors and help catch users searching for related content via Google.
The news articles are disseminated around the site by a tagging engine allowing the news articles to appear on relevant pages; for example, news items tagged ‘aluminium windows’ will appear on the aluminium windows page as well as the home and main news page.
We also created a number of landing pages to target some of the main keywords but location specific; for example, ‘Bi-Fold Doors Colchester’. These pages are designed to catch customers searching via Google for these specific terms and pull them in, ‘landing’ them on the page, hence the term ‘landing page’. This is great way to boost your site and have a presence in other areas away from where your business is based.
Check out the page here: https://www.essexbifold.com/bi-fold-doors-colchester The page is as nicely designed as the rest of the site, has loads of content and most importantly all the content is unique to this page.
All the content was created in-house by our expert SEO copywriter. If your site needs and SEO boost then drop us a line on 01702 482011 or click here to get in touch.
Like the dashboard on your car can tell you many things about vehicle performance and problems, Google Analytics and Google Search Console can give you the same insights into how your website is working. This free and very useful set of tools can show you how much traffic is reaching your website, where it is coming from and even how long visitors have been viewing your website. Monitoring your traffic regularly can help you to identify how your website is working and whether any improvements or adjustments need to be made.
Search engine optimisation, or SEO as it is also commonly called, is the process of optimising your web pages so that they can be found easily by Google. You can do this in a variety of different ways, but there are certain rules you will need to follow. Google is updating its search algorithms all of the time and if you break their best practice rules for optimisation, you may find that your website is penalised.
Each page has a set of attributes that can be optimised. These attributes are mostly set within the HTML code of each page, but many platforms such as Joomla and Wordpress have optimisation tools you can use that don't require you to know HTML. Heading tags, links, image alt tags and descriptions are just some of the ways you can optimise your page using keywords and key phrases. You can also optimise the content on each page by using keywords. It all counts towards your Google ranking.
Use tools like Ahrefs, Moz, Mangools or SEMrush to look up your website Domain Authority and compare your site's search ranking against competitors.
Keywords are a fantastic way to bring more traffic to your website, but they have to be used in the right way. Keyword density is the percentage of times that a particular keyword is used on your web page compared to the total amount of words on the page. When a user types a search into Google, they will often use a keyword, for example 'website design'. Google will then look for websites using matching keywords within their pages and bring those results back to the user.
Beware of using too many keywords. You could have your website or web pages penalised by Google as a result. Keyword stuffing is the practice of using too many of the same keywords on one page. We recommend that you use a keyword density of between 1 - 3% for optimum results.
Backlinks are links on other websites that point to your website. The days of stuffing pages with backlinks are over. Google got wise to this practice quite a while ago. Instead, you will need to use some cunning, but very effective ways to get traffic back to your website. It's all about quality over quantity these days, and below you will find some good pointers on how to create good quality backlinks.
Let's face it, nobody likes spam. It dominates our inboxes, wastes our time and unless you have a good spam filter on your mailbox, it can be a pain to manage. With this in mind, you should always be careful of using spamming techniques on your website or any other digital marketing tool you use. Before writing a new landing page, web page, blog post, email or social media post, think about whether you would see it as spam or something your audience will find useful. If it's the former, it's probably best to discard it and try a different approach.
Our business startup package is more popular than ever and we've recently completed a number of these great value sites for some very happy customers.
With the startup package we offer a logo design, fully content managed website, bespoke website design, 200 business cards, domain and email a, plus website hosting for one year.
Business startup website and logo for Rupen Whisky
When you invest in a business package with Phuse, you pay one price and that’s it. There are no nasty surprises, hidden costs or subscription charges. It’s a great way to get your business online, build your brand and get your website noticed by those who matter.
Business startup website and logo for Alex Allen Nutrition
"I received brilliant advice and support when Phuse built my website. I was given advice throughout on how best to create my photography website to meet my customer base audience. Very friendly people and trustworthy."
Evonne Gates, Evonne Gates Photography
Contact us to us today to find out more about our services and how we can help you to become the next big thing.
Phuse Media have worked with a number of financial businesses across London, the UK and EU. We have provided a range of services to our financial clients from graphic/print design to website development, including; logo design, business cards, stationery, promotional material, exhibition stands, bespoke website development and online marketing.
We have developed distinctive brands for First Asset Finance, Aravis Capital and RJMG, and websites for ECU Group, Solus, Best Offshore Solutions and Lavaux Capital. Some examples of which can be seen below.
Our aim is to offer a one-to-one development and consultation process that involves the client as much as possible. This approach is perfectly suited to working with financial companies who require precise results delivered correctly and on time.
"We are delighted with the work undertaken by Phuse who have been responsive, dedicated and creative in designing and developing our websites. They have also designed a new logo for FAF and video for the DALIS website. We have used Matt and Al at Phuse for three websites and all have been strong, modern and appropriate to our needs. Phuse are a pleasure to work with, highly professional and we would recommend their services to others. "
Martin Vodden FLD - Director First Asset Finance
"Phuse Media provided an exceptional service to us, rebranding our logo and building a new website. The web platform is incredibly user friendly. We are delighted with our new website and consistently receive great feedback from our clients and prospects. Matt and Al go above and beyond to deliver quality results and are a pleasure to work with"
James Parker, Managing Partner, Aravis Partners LLP
If you you'd like to discuss how we can develop a website, logo or brand for your financial business, call us on 01702 482011 or click here to send us an email enquiry.
It's been a busy few months at Phuse Media for our logo design and branding services.
We believe in getting the foundations right - helping businesses develop, strengthen and sustain their brand image. Our approach is both strategic and aesthetic, bringing it to life across all media.
Our design team offer flexibility and ensure creative diversity, value for money, quality of service and a rapid response for any size of organisation.
Shown below are just a few of the logos and brands Phuse have designed over the last few months.
"I received brilliant advice and support when Phuse built my website. I was given advice throughout on how best to create my photography website to meet my customer base audience. Very friendly people and trustworthy."
Evonne Gates Photography
If you you'd like to discuss how we can develop a logo or brand for your business, call us on 01702 482011 or click here to send us an email enquiry.
Phone: 01702 482011
Email: info@phusemedia.com
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