It’s amazing how many customers we speak to who don’t yet have a blog on their website, or who think blogging is a waste of time. They soon come around once we show them the benefits of the regular written word!
Hey, we know you’re busy. You don’t have time to write a blog, right? There’s the phone to answer, admin to deal with, orders to get out and bookings to take care of. We get it, and that’s why we are here to bring you all the great benefits of a blog without you getting b(l)ogged down in the detail.
Let’s take a look at some of those benefits, and how a blog could be one of the most productive and profitable things you do for your business or organisation.
If you own a business, a blog is a great way to connect with your visitors and customers on a personal level. Forget cold calling, impersonal tweets or stuffy networking events. Blogging is down-to-earth, easily accessible and engaging and it’s a great way of keeping your followers in the loop. Whether you’ve just launched a new product or you want to shout about an award you’ve just won, your blog is the perfect platform. What’s more, you can share your blogs with a single click across all of your social media channels.
It keeps content fresh - great for your audience and the search engines
Stale content could be the death of your website, or at least from the perspective of attracting and engaging visitors. When you keep your website regularly updated with useful information, you show you are about your brand, your visitors and giving something away that is of use to them.
In addition to entertaining your visitors, regular content also feeds the search engines helping to boost your search engine rankings.
Most people hate spam email. It interrupts their workflow, clogs up their mailboxes and is generally a pain to deal with. A blog post on the other hand is unobtrusive, ready to be read when there is time and will actually save YOU time and money in the long run. You only have to post your blog to one place and it can be easily shared across your social media channels. People are much more receptive to a message if they believe it was their idea to view it.
Nobody wants to read a blatant sales pitch, but if you write your blog in a clever manner (we’re great at that by the way!), you can persuade your readers without them realising. For example, you might want to offer them free advice about something that you have to offer, or give them an interesting top 10 list of facts. Don’t forget to include a small and unassuming call to action button somewhere on your page to drum up business from your post.
If you’re using social media and a blog together, you could save on your marketing costs significantly. Why? Well, when you write a great blog post and it’s worthy of being shared, your social media communities will be happy to do that for you - for free! Imagine having your blog and subsequently your website visited by more people than you ever imagined. This is a real possibility when you use a blog to your advantage.
So, still thinking you don’t have time for all this, but that you’d like to give it a try? Get in touch. We can give you a cost effective quote for building a simple blog page and arranging regular blog posts that will engage and persuade your target audience.
You can also take a look at our Web Design Portfolio to see the kind of website that we could build for you.
So, you’ve decided you need a website. The only thing is you’re not really sure what you need, how much to budget for or how to get the best from your website. Perhaps you are looking to upgrade or revamp your current website, but you’re not really sure how to get the best returns from your investment.
The good news is you’ve come to the right place! Here at Phuse Media, we offer professional and bespoke website design that will suit the needs of your organisation and your target audience. In short, we give you all the services you need under one roof and the expertise that will ensure you get the best from your website.
Let’s take a look at the more important website considerations and why you can’t afford to ignore them.
This is possibly the most important question and one to get right before you part with any money. Do you really need a website. The answer, for most people looking to make an impression and a profit, is an unequivocal "yes”. A website is going to get your brand or message out to the people that need to see it, enhance your reputation, make you money (if you’re in it for the profits) and give you an online presence - essential in the 21st Century.
The most important thing is to choose a web design agency that understands your needs and goals, and who can establish exactly what you need your website to do, both now and in the future. What you’re looking for here is to get the best return on your investment - when you do you’ll find your website pays for itself in no time at all.
Do you already have branding? Perhaps this is something you also need assistance with. Either way, a good logo and quality branding will help you to stand head and shoulders above your competitors and make it easy for your target audience to find and recognise you. We offer a range of graphic design and branding packages for both online and print use and would be delighted to sit down with you to work through some branding ideas.
We’ve seen some shocking websites in our time. You know the ones - where you’re not really sure what you’re supposed to do when you get there, or which are so awful you leave immediately. First impressions are everything and it’s important to get the look, feel and navigation just right. We’ll work closely with you to find out what you like and what you don’t like so that we can ensure your website attracts and engages visitors the moment they arrive.
It’s true - the content on your website is one of the most important considerations. Not only is it important for telling your story, persuading and engaging. It’s also important for the search engines and helps Google (other search engines are available) to rank your site and include it in relevant site matches. Adding a blog to your website is a great way to communicate with your visitors and boost the content on your website, see our article 'The benefits of website blog' for more information and tips.
We build SEO (search engine optimisation) into your site right from the start. Why is that important? Well, without it your potential customers or visitors will not be able to find you. By optimising every page on your site, we get you listed higher in search engine results and make your site visible to people actively searching for your services.
Do you have a range of products you need to sell online? An eCommerce website is a fantastic way to showcase each products, ensure easy and efficient checkout and help you keep track of your stock levels and sales. We’ll include everything for you including a robust eCommerce platform that is easy for you to update yourself, shopping cart functionality and integration with third party online payment services such as PayPal and credit cards.
Images are almost always essential on a website. Whether they are used to make the website visually appealing or to describe a product, images need to be high quality and used effectively. We can handle everything from using your own images to designing or locating the right stock images for your website.
Before we can write a single line of code or publish a single word, you’ll need to choose a domain name. We can help you with registering your domain name and everything required with domain administration.
Your website needs to be available 24/7, easy to administer and backed up. This is where our hosting services come into play. We will host your entire website on our servers making it easily accessible around the clock for your visitors. Our hosting packages are affordable and our servers some of the most reliable and secure in the industry.
We work closely with our clients so that we understand the time constraints they are under to get their website completed. Because we offer a wide range of services under one roof it means we can deliver outstanding continuity and give you a solid launch date. We can also often make ad hoc changes on the fly as and when needed, and give you the training so that you can make these changes yourself if you wish.
Of course, our services don’t come for free, but we are always very honest and transparent with our pricing. We know you are looking to get the best return on your investment and this is our goal too. All projects are priced on an individual basis and we would be delighted to put together a cost effective quote for you today.
A website is the best way to get noticed online and to ensure you reach your target audience. Most consumers today expect the brands they deal with to have a website, and it’s a great way to build trust and attract and retain customers and followers. Get in touch with our web design team now to find out more about getting the most from our website design services.
See our guide on how to write a good web design brief
We have just completed a bespoke new website design project for TicketPlan.
TicketPlan provide insurance cover to ticketing agents, venues and locations across the UK and are based in Leigh on Sea in Essex.
This bespoke development involved creating a bespoke content managed claim system manager that allows TicketPlan to receive and process all claims through the online admin interface.
Phuse have been working with us recently on a new project. They took time to establish exactly what was needed and designed and implemented an excellent solution well within the rather demanding timescales that had been set.
They were professional, efficient and a pleasure to deal with. We would have no hesitation in recommending their services.
Graham Berg ACII, Managing Director TicketPlan Ltd
Phuse have designed and developed this fully responsive website for Maclin Armour Solutions.
Tony the MD at Maclin Armour has made some nice comments about our service...
"Having started my own business, I decided I needed a website. I worked with a web design company but I wasn't getting the service I needed so looked for a new company to help. I met Matt and Al at Phuse and was impressed by how responsive they were and how they gave me the kind of expert advice and guidance on design I needed. Within a couple of weeks we had nearly finished the build of my site after four months of frustration with my previous partners. My site is now live and I couldn't be more pleased with the outcome. Great service, value-for-money and I would happily recommend Phuse to anyone."
A screen grab of the home page can be seen below, to view the site visit: www.maclinarmour.com