We have recently completed a new website design and development project for DALIS (Data Asset Logging Information Software). The website is the promotional front-end site for the DALIS portal which is an online financial asset managing system.



We also designed the interface for the DALIS Portal which can be seen below.



Phuse has also designed and built a promotional video for the DALIS system which can be viewed here.

Phuse have produced this promotional video for DALIS (Data Asset Logging Information Software). The video is designed to give visitors to the site an overview of the capabilities of the DALIS system and its key functionality.

We also designed and created the front-end website and designed the DALIS Portal interface. Click here to find out more about this project and see examples.

Use Google Analytics and Google Webmaster Tools to monitor traffic

Like the dashboard on your car can tell you many things about vehicle performance and problems, Google Analytics and Webmaster Tools can give you the same insights into how your website is working. This free and very useful set of tools can show you how much traffic is reaching your website, where it is coming from and even how long visitors have been viewing your website. Monitoring your traffic regularly can help you to identify how your website is working and whether any improvements or adjustments need to be made.

Optimise each page on your website correctly

Search engine optimisation, or SEO as it is also commonly called, is the process of optimising your web pages so that they can be found easily by Google. You can do this in a variety of different ways, but there are certain rules you will need to follow. Google is updating its search algorithms all of the time and if you break their best practice rules for optimisation, you may find that your website is penalised.

Each page has a set of attributes that can be optimised. These attributes are mostly set within the HTML code of each page, but many platforms such as Joomla and Wordpress have optimisation tools you can use that don't require you to know HTML. Heading tags, links, image alt tags and descriptions are just some of the ways you can optimise your page using keywords and key phrases. You can also optimise the content on each page by using keywords. It all counts towards your Google ranking.

You can research your website keywords using Google's Adwords Keyword Tool.

Don't overuse keywords on your website

Keywords are a fantastic way to bring more traffic to your website, but they have to be used in the right way. Keyword density is the percentage of times that a particular keyword is used on your web page compared to the total amount of words on the page. When a user types a search into Google, they will often use a keyword, for example 'website design'. Google will then look for websites using matching keywords within their pages and bring those results back to the user.

Beware of using too many keywords. You could have your website or web pages penalised by Google as a result. Keyword stuffing is the practice of using too many of the same keywords on one page. We recommend that you use a keyword density of between 1 - 3% for optimum results.

How to get more backlinks

Backlinks are links on other websites that point to your website. The days of stuffing pages with backlinks are over. Google got wise to this practice quite a while ago. Instead, you will need to use some cunning, but very effective ways to get traffic back to your website. It's all about quality over quantity these days, and below you will find some good pointers on how to create good quality backlinks.

• Avoid companies saying they can get you 1000 quality backlinks in a week, or any other short timescale. Patience is required when building links and using those services are a sure way to get penalised by Google.
• Writing guest posts for other websites is a great way to get links back to your website. Choose high quality sites that are relevant to your products or services.
• Participate in forums by offering good advice to problems or questions. You can include your website URL within your reply or at the end. Again, try to choose websites that are relevant to your niche or industry.
  
• Use your social media pages to use links that direct traffic back to your website. This might be to an existing or new page or a blog post you have recently published.

Beware of spamming techniques

Let's face it, nobody likes spam. It dominates our inboxes, wastes our time and unless you have a good spam filter on your mailbox, it can be a pain to manage. With this in mind, you should always be careful of using spamming techniques on your website or any other digital marketing tool you use. Before writing a new landing page, web page, blog post, email or social media post, think about whether you would see it as spam or something your audience will find useful. If it's the former, it's probably best to discard it and try a different approach.

The first step to running a business online is to build a website. The second is to promote it! There are many ways you can do this, and digital marketing methods are changing and improving all of the time. Take a look at our guide to find out how you can get your website to the top of Google's search results and in front of more people fast.

1. Choose a concise domain name that describes what you do instantly

Your website address is very often the first thing a potential customer comes into contact with when viewing or looking up your business. By making it clear from your website address what you have to offer, you will experience more clicks, more visits and ultimately more sales. Try to choose a domain name that includes your service or product. For example, a window fitting company might choose www.southendwindows.co.uk, or www.essexglass.co.uk. We can also give you advice on the best domain name to choose and assist you with registering your domain name and hosting your website.

See our guide on the new Generic Top Level Domains

2. Use promotional videos on your home page or landing pages

If you want to get your sales message or point across in a quick, meaningful and impactful way, promotional videos are a great idea. Videos help you to inject personality into your website and to engage with visitors instantly. Videos allow you to show product demos, instructional guides and much more and they could help you to boost sales and conversions. In fact, recent research from market research firm InternetRetailer says that consumers could be 85% more likely to purchase a product after watching a video.

Click here to see an example of one of our video productions

3. Get a Blog - Everybody's doing it!

You may have heard the phrase 'content is king', and it really is! Not only can content help you to explain your brand, your products and services, but it can also make you an authority in your field. When you become an authority (the go to place for particular information), you gain visitor and customer trust and this can only be good for your business. A blog, updated regularly, can help you to build content on your site, improve search engine rankings and give you content to share over a number of different channels, including social media.

4. Submit your site to search directories

Whether you are a local or national company or organisation, search directories should be your friend. By adding your website and information about your business to these directories, you can reach out to a wider audience and ensure you are found and seen in more places. Yelp, TripAdvisor and Google Places are all good examples of the directories you should be targeting. We can help you to identify the best directories to suit your business and your target audience.

5. Add a feed to your website

If you are already using social media to promote your products and services, that's great! Now let's take that one step further by adding a live feed to your website. This is a great way to add content, and display your latest submissions to Facebook, Twitter, Instagram and other social media platforms on your website. Adding a feed is easy and you can have as many on your website as you like - perfect if you are engaging with your target audience across different social media platforms.

If search engine ranking is important to your business a good tip is not to hide your services under a generic 'Services' tab. This site is a good example of how this could be done, the key services that Sound Advice offer have their own page and the services are all listed at the top navigation level.

This responsive website has been designed and built for Sound Advice an Audio Visual company based in Brentwood.

The site is fully responsive for both tablets and smart phones. It also features an interactive promotional area on the home page of the site.



Above the Sound Advice home page, below an example of one of the content pages.

If you would like more information on our web design services call us on 01702 482011.

We have recently created this promotional video for Welbeck Solicitors LLP, a firm of solicitors based in London's West End. The video is designed to convey the company's key services and messages in one simple engaging video.

This video was designed, animated and recorded in house by Phuse.

If you would like more information on our web or video services call us on 01702 482011.