The benefits of a website blog

Not using a business blog yet? This might change your mind! 

It’s amazing how many customers we speak to who don’t yet have a blog on their website, or who think blogging is a waste of time. They soon come around once we show them the benefits of the regular written word!

Hey, we know you’re busy. You don’t have time to write a blog, right? There’s the phone to answer, admin to deal with, orders to get out and bookings to take care of. We get it, and that’s why we are here to bring you all the great benefits of a blog without you getting b(l)ogged down in the detail.

Let’s take a look at some of those benefits, and how a blog could be one of the most productive and profitable things you do for your business or organisation.

It’s a great way to connect

If you own a business, a blog is a great way to connect with your visitors and customers on a personal level. Forget cold calling, impersonal tweets or stuffy networking events. Blogging is down-to-earth, easily accessible and engaging and it’s a great way of keeping your followers in the loop. Whether you’ve just launched a new product or you want to shout about an award you’ve just won, your blog is the perfect platform. What’s more, you can share your blogs with a single click across all of your social media channels.

It keeps content fresh - great for your audience and the search engines

Stale content could be the death of your website, or at least from the perspective of attracting and engaging visitors. When you keep your website regularly updated with useful information, you show you are about your brand, your visitors and giving something away that is of use to them.

In addition to entertaining your visitors, regular content also feeds the search engines helping to boost your search engine rankings.

Blogging instead of spamming

Most people hate spam email. It interrupts their workflow, clogs up their mailboxes and is generally a pain to deal with. A blog post on the other hand is unobtrusive, ready to be read when there is time and will actually save YOU time and money in the long run. You only have to post your blog to one place and it can be easily shared across your social media channels. People are much more receptive to a message if they believe it was their idea to view it.

Give them the soft sell

Nobody wants to read a blatant sales pitch, but if you write your blog in a clever manner (we’re great at that by the way!), you can persuade your readers without them realising. For example, you might want to offer them free advice about something that you have to offer, or give them an interesting top 10 list of facts. Don’t forget to include a small and unassuming call to action button somewhere on your page to drum up business from your post.

It’s great advertising and often for free!

If you’re using social media and a blog together, you could save on your marketing costs significantly. Why? Well, when you write a great blog post and it’s worthy of being shared, your social media communities will be happy to do that for you - for free! Imagine having your blog and subsequently your website visited by more people than you ever imagined. This is a real possibility when you use a blog to your advantage.

Convinced? Let us take the reins

So, still thinking you don’t have time for all this, but that you’d like to give it a try? Get in touch. We can give you a cost effective quote for building a simple blog page and arranging regular blog posts that will engage and persuade your target audience.

You can also take a look at our Web Design Portfolio to see the kind of website that we could build for you.