Phuse media 10 years in business
01702 482011
By Matt Gates on 26/03/21 | Category - Search Engine Optimisation

A project Phuse we completed a few months back; a new website for the Essex Bi-Fold Door Company, has recently been upgraded with several content updates designed to help improve the website's Search Engine Optimisation or SEO for short.

We added a news and comment section to the site to help diversify the content and provide subsidiary information to their core products and services. Articles directly promoting new products and product updates, have been mixed with help and tips articles designed to help provide a broad range of content to website visitors and help catch users searching for related content via Google.

Essex Bi-Fold SEO 


Adding a News Feature

The news articles are disseminated around the site by a tagging engine allowing the news articles to appear on relevant pages; for example, news items tagged ‘aluminium windows’ will appear on the aluminium windows page as well as the home and main news page.

Landing Pages

We also created a number of landing pages to target some of the main keywords but location specific; for example, ‘Bi-Fold Doors Colchester’. These pages are designed to catch customers searching via Google for these specific terms and pull them in, ‘landing’ them on the page, hence the term ‘landing page’. This is great way to boost your site and have a presence in other areas away from where your business is based.

Check out the page here: The page is as nicely designed as the rest of the site, has loads of content and most importantly all the content is unique to this page.

Get in Touch

All the content was created in-house by our expert SEO copywriter. If your site needs and SEO boost then drop us a line on 01702 482011 or click here to get in touch.

By Matt Gates on 23/04/18 | Category - Search Engine Optimisation

It’s a rare thing for Google to reveal any of its search ranking factors, which is why we really sat up and took notice last year when they revealed they would reward sites that used SSL (secure sockets layer) certificates by boosting their search results.

GDPR are you ready?

What is an SSL Certificate?

An SSL certificate is a digital certificate that is used to encrypt sensitive information and authenticate a website’s identity. This level of encryption prevents information such as credit card details, addresses or passwords from being intercepted by anybody other than the intended recipient.

How do SSL Certificates work?

SSL certificates use HTTPS encryption; a protocol that protects the privacy and integrity of exchanged data between a user and the site they are visiting. In the same day that a key locks and unlocks a door, SSL certificates apply the same type of system to authenticate and protect confidential information.

Putting this type of security in place can be tricky, but the payoff is certainly worth it in terms of advanced security, enhanced referral data and a promised boost in rankings. There is also the issue of compliance to consider, but more on this in a moment.

Making the world of search a better place

In recent years, there has been a big debate over how important SSL certificates are, and whether they are a requirement on every website. Google has always had the end user experience in mind and by putting SSL certificates in place, webmasters can help to ensure this experience is as safe and secure as possible.

The benefits and the challenges of SSL - Is it worth it?

As we have already touched on, the main benefit of Hypertext Transfer Protocol Secure (HTTPS) is to provide a secure connection between users and the page they are viewing or sharing personal data to. You will often see the https:// prefix when you visit secure shopping websites or when you are doing your online banking. HTTPS offers an additional layer of protection, essential when you are sharing credit card or personal address details.

In order to deploy HTTPS on your website, you’ll need an SSL certificate. This SSL certificate will be unique to your business and operates as a padlock between a browser (your users) and your web server (your website). You will also need to create a certificate signing request (CSR) on your server. This creates a private and public key pair that is used between endpoints (user and website) to validate and protect information in transit.

SSL and GDPR - Are you ready?

On 25th May 2018, the General Data Protection Regulation (GDPR) comes into force. The new regulations will require personal and sensitive data to be encrypted both in transit and in storage. By installing SSL on your website, you will be on your way to GDPR compliance.

If you would like to find out more about installing SSL certificates on your website and discovering the search rankings and compliance benefits this level of security has to offer, get in touch with our team today. We can take care of the entire process for you.

By Matt Gates on 24/03/15 | Category - Search Engine Optimisation

Use Google Analytics and Google Webmaster Tools to monitor traffic

Like the dashboard on your car can tell you many things about vehicle performance and problems, Google Analytics and Webmaster Tools can give you the same insights into how your website is working. This free and very useful set of tools can show you how much traffic is reaching your website, where it is coming from and even how long visitors have been viewing your website. Monitoring your traffic regularly can help you to identify how your website is working and whether any improvements or adjustments need to be made.

Five SEO tips to promote your site

Optimise each page on your website correctly

Search engine optimisation, or SEO as it is also commonly called, is the process of optimising your web pages so that they can be found easily by Google. You can do this in a variety of different ways, but there are certain rules you will need to follow. Google is updating its search algorithms all of the time and if you break their best practice rules for optimisation, you may find that your website is penalised.

Each page has a set of attributes that can be optimised. These attributes are mostly set within the HTML code of each page, but many platforms such as Joomla and Wordpress have optimisation tools you can use that don't require you to know HTML. Heading tags, links, image alt tags and descriptions are just some of the ways you can optimise your page using keywords and key phrases. You can also optimise the content on each page by using keywords. It all counts towards your Google ranking.

You can research your website keywords using Google's Adwords Keyword Tool.

Don't overuse keywords on your website

Keywords are a fantastic way to bring more traffic to your website, but they have to be used in the right way. Keyword density is the percentage of times that a particular keyword is used on your web page compared to the total amount of words on the page. When a user types a search into Google, they will often use a keyword, for example 'website design'. Google will then look for websites using matching keywords within their pages and bring those results back to the user.

Beware of using too many keywords. You could have your website or web pages penalised by Google as a result. Keyword stuffing is the practice of using too many of the same keywords on one page. We recommend that you use a keyword density of between 1 - 3% for optimum results.

How to get more backlinks

Backlinks are links on other websites that point to your website. The days of stuffing pages with backlinks are over. Google got wise to this practice quite a while ago. Instead, you will need to use some cunning, but very effective ways to get traffic back to your website. It's all about quality over quantity these days, and below you will find some good pointers on how to create good quality backlinks.

  • Avoid companies saying they can get you 1000 quality backlinks in a week, or any other short timescale. Patience is required when building links and using those services are a sure way to get penalised by Google.
  • Writing guest posts for other websites is a great way to get links back to your website. Choose high quality sites that are relevant to your products or services.
  • Participate in forums by offering good advice to problems or questions. You can include your website URL within your reply or at the end. Again, try to choose websites that are relevant to your niche or industry.
  • Use your social media pages to use links that direct traffic back to your website. This might be to an existing or new page or a blog post you have recently published.

Beware of spamming techniques

Let's face it, nobody likes spam. It dominates our inboxes, wastes our time and unless you have a good spam filter on your mailbox, it can be a pain to manage. With this in mind, you should always be careful of using spamming techniques on your website or any other digital marketing tool you use. Before writing a new landing page, web page, blog post, email or social media post, think about whether you would see it as spam or something your audience will find useful. If it's the former, it's probably best to discard it and try a different approach.

By Matt Gates on 23/03/15 | Category - Search Engine Optimisation

The first step to running a business online is to build a website. The second is to promote it! There are many ways you can do this, and digital marketing methods are changing and improving all of the time. Take a look at our guide to find out how you can get your website to the top of Google's search results and in front of more people fast.

Five tips to promote your website

1. Choose a concise domain name that describes what you do instantly

Your website address is very often the first thing a potential customer comes into contact with when viewing or looking up your business. By making it clear from your website address what you have to offer, you will experience more clicks, more visits and ultimately more sales. Try to choose a domain name that includes your service or product. For example, a window fitting company might choose, or We can also give you advice on the best domain name to choose and assist you with registering your domain name and hosting your website.

See our guide on the new Generic Top Level Domains

2. Use promotional videos on your home page or landing pages

If you want to get your sales message or point across in a quick, meaningful and impactful way, promotional videos are a great idea. Videos help you to inject personality into your website and to engage with visitors instantly. Videos allow you to show product demos, instructional guides and much more and they could help you to boost sales and conversions. In fact, recent research from market research firm InternetRetailer says that consumers could be 85% more likely to purchase a product after watching a video.

Click here to see an example of one of our video productions

3. Get a Blog - Everybody's doing it!

You may have heard the phrase 'content is king', and it really is! Not only can content help you to explain your brand, your products and services, but it can also make you an authority in your field. When you become an authority (the go to place for particular information), you gain visitor and customer trust and this can only be good for your business. A blog, updated regularly, can help you to build content on your site, improve search engine rankings and give you content to share over a number of different channels, including social media.

4. Submit your site to search directories

Whether you are a local or national company or organisation, search directories should be your friend. By adding your website and information about your business to these directories, you can reach out to a wider audience and ensure you are found and seen in more places. Yelp, TripAdvisor and Google Places are all good examples of the directories you should be targeting. We can help you to identify the best directories to suit your business and your target audience.

5. Add a feed to your website

If you are already using social media to promote your products and services, that's great! Now let's take that one step further by adding a live feed to your website. This is a great way to add content, and display your latest submissions to Facebook, Twitter, Instagram and other social media platforms on your website. Adding a feed is easy and you can have as many on your website as you like - perfect if you are engaging with your target audience across different social media platforms.

By Matt Gates on 15/03/15 | Category - Search Engine Optimisation

Just when you thought all the best website addresses were taken, there are now more than 1,300 new generic top level domains to choose from. These names are currently being released onto the market, and we could be delighted to help you choose the perfect gTLD to complement your existing website or to use to build a new website.

Choosing the right domain name

What are Generic Top Level Domains?

The term 'generic top level domain', or gTLD, as it is also known, is really just a fancy industry term for the suffix that follows a website address, for example .com or The problem today is that many domain names using these suffixes are already taken, and this means new businesses are restricted to choosing names that may not reflect their company name or type of business. The good news is that the Internet Assigned Numbers Authority (they control and maintain domain name publication) is releasing hundreds of new generic top level domains into the public domain. No longer are you confined to choosing a .com, or .org domain name. You can now choose exciting domains ending with .london, tech, and even .food! Just think about the possibilities for your business.

These domains are being released right now and registering a new domain name really couldn't be easier. We can help you to choose from the hundreds of domains on offer and with everything from domain hosting to website design and optimisation.

What are the benefits of registering a new gTLD?

There are many reasons why a new or existing business or organisation might want to register a new gTLD. Here are just some of them, and we would be delighted to answer any further questions you may have:

  • A gTLD gives you a short and memorable domain that not only matches your business name, but also your industry. This can really help you to set your brand apart from rival brands
  • Increase visibility online, build a strong identity and gain customer trust in your brand
  • Use a new gTLD alongside your, .com or .org domain as a modern and catchy alternative

It only costs a few pounds to register a new gLTD so why not get in before your competitors to register a memorable and sought after domain name that could really take your business further? If you have an existing website, you don't necessarily need to create a new website to accommodate your new gTLD. We can forward your new domain name to your existing website very easily.

Can a new gTLD boost my search engine rankings?

If you are thinking about opting for one of the new gTLDs, you might be thinking that it will have a positive effect on your search engine rankings. Unfortunately, Google won't show preference to a gTLD unless it is optimised in the usual way, but choosing a gTLD could still be very beneficial to your business. These domain names are going to be snapped up very fast and grabbing one today could help you to create a more memorable presence online and capture lots more business. Any domain name, or more specifically website can be optimised to bring you more traffic and ultimately more business. Speak to us today to find out more about the new gLTDs and how you can choose a domain name that will really take your business places.

Which gTLD is right for me?

There are too many gTLDs for us to list here, but we think you will have a lot of fun selecting the right one for your business. Here are just some ideas to get you started:

  • Get creative - create a buzz about your brand by choosing gTLDs like .ninja or .rocks
  • Choose a name for your industry - if you are a fashion designer, you can now choose a domain name with .fashion as a suffix. If you own a shop, there is a .shop suffix, and if you are running a luxury brand, there is also a .luxury suffix available. The new gTLDs offer so much more when it comes to branding your business and making it unique
  • Choose a location based name - if you want to market your business to local business, why not select a gTLD

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