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By Matt Gates on 20/09/16 | Category - Video Production

Did you know that audiences are 10 times more likely to engage with your website if you have video content, or that 71% of online marketers say that conversion rates from video outperform any of their other content?

Those are just some of the facts and figures that are making business owners take notice of this marketing phenomenon, and use video in their marketing strategy.

The benefits of video marketing on your website

Millions of people in the UK watch online video

When it comes to reaching your target audience, no other marketing format does better than video. YouTube alone reaches more than one billion visitors every month, and in the UK one in three people watch an online video each week, there are also other popular platforms like Vimeo. That might not sound like much at face value, but it equates to 20 million people a week. Imagine having a share of those statistics.

And video isn’t just something for the big companies. More and more small businesses are using video in their marketing campaigns. From fun and memorable explainer videos that use animated characters to tell a story, to whiteboard videos and product videos, there is so much choice available to businesses looking to capitalise on video marketing.

Done in 60 seconds

With video you can say so much more and in less time than you could with a page of written content. And it's more entertaining, too! Your visitors don't want to wade through pages and pages of text, so don't put them through that. You can say more with video in 60 seconds than you ever could with text, so why not put video to work for you? At Phuse Media, we have helped many of our clients to realise the true marketing power of video, and you can see some of our most recent video production work here. Or view our all our videos on our Vimeo page.

Video engages more senses, and enables you to use more mediums to capture the attention of your visitor. How many ads have you been moved by in the past? How many ads have led you to purchase a product or service? It’s all about understanding your target audience, and delivering a message that they will respond to. What’s more, video is easy to digest and in 60 seconds you can persuade a potential customer to get in touch, find out more, or buy your product.

Reach out to a wider audience

One of the biggest advantages of video marketing is that it gives you the ability to reach a wider audience - millions of people if you want to. The return on investment with video is huge, especially when you consider a video can go viral and gain millions of views in a matter of days. This isn’t rare anymore, and if you use a great idea, you could have a viral phenomenon on your hands.

Longer visits

Another great advantage of using video is that it makes people stick around longer on your website, social media page or YouTube channel. They are also more likely to remember your message because it engaged more of their time and senses. In a few seconds you can get across your wonderful idea, the benefits of your product or the story of your company and really make an impact.

Good for SEO too

Of course, if you are publishing your video on your website, you need to attract people to your website to view it. When used in the right way, video can be a very powerful form of content and make an excellent contribution to your SEO strategies. The result is that more people are able to find your website, and once they are there watch an intriguing and persuasive video that will hopefully convert them into a paying customer.

Want to join the video marketing revolution? Get in touch with Phuse today. We can tell you more about the undeniable power of video, and help you to reach more people than you thought possible.

By Matt Gates on 02/09/16 | Category - Social Media Marketing

Here at Phuse Media, we focus a lot of our attention on Google SEO, and helping our clients to improve their search engine rankings. We also often find ourselves explaining the importance of using Google , Google’s social media network. The jury might be out when it comes to Google ’s value for personal users, but for business users the platform is a great way to reach more potential customers.

Benefits of using Google plus

Great for your business

Google works hand in hand with Google Search, and that’s really something to take note of. Google offers Google for Business services that can help you to achieve higher ranking search results by providing key business information such as location and directions, reviews, photos, opening hours and much more. This information appears on search pages, and ensures you stand out, and that potential customers can learn as much as possible about you at a glance. Google also allows you to promote discounts, blog posts, special offers and other content you want to appear.

It’s from Google and that matters

Sure, many people use other search engines, but we all know that Google is by far the most popular. It therefore makes a lot of sense to use the social media platform offered by the search engine giant. One of the biggest benefits of adding Google to your marketing strategy is its SEO value. By adding your business information to Google , you are more likely to rise above your competitors when it comes to location-based searches.

Gain interest and win trust

Google also allows you to add images, and so if you’re proud of your headquarters, or you want to showcase your products when your business appears on a search page, you can add those images easily. Users often feel much more comfortable using a company that has an obvious business address, or a strong presence on Google.

Move in the right circles

So, once you have your Google page set up (click here to register and get started with Google Plus), it's time to find people and invite them to follow you. There are a number of ways you can do this:

  • Post excellent content on your profile.
  • Use trending and relevant hashtags where possible - lots of people use these in their searches.
  • Encourage Google follows by offering something in return - this could be a discount, some free information, or another incentive.
  • Circle people back, and circle other relevant organisations and businesses to expand your exposure.
  • Add a Google button or badge to your website, and make it clearly visible.
  • Always be personable and make it clear you are a real person posting. This helps to build trust in your brand, and encourages conversation.
  • Share relevant and helpful content in Google Communities.

Target the right audience

Once you have built a following through Google Circles, you can start to target your followers by looking at what they are discussing and responding to those discussions, either in word form or improving your products or services. What used to be said behind closed doors is now being said online, and whilst this can be good and bad, it’s great for businesses looking to get an insight into customer views and behaviour. Google can give you that insight, and it’s just one more way to build a following.

Request reviews

More and more consumers rely on reviews before making a choice about a business. With Google you can earn reviews from your customers and publish these alongside your business details in search results. This is a great feature that will show web users your track record immediately, and before they even reach your website.

Another great way to boost business

In such a busy marketplace online, it’s essential to stand out from your competition, and Google is another great way to do this. Whether you are already using other social media platforms such as Facebook and Twitter, or you are looking to get started, we can help. Speak to us today and see what we can do to promote and grow your business using the latest technology.

View the Phuse Web Design Google Plus page here, lets link up!

By Matt Gates on 01/09/16 | Category - Web Design

We think Southend-on-Sea is a brilliant place to live and work. As a small business we offer our Web Design services to companies based in and around Southend as well as throughout Essex and beyond.

Website Design In Southend

We have put together a dedicated page to promote our services to companies and individuals in Southend, called Web Design Southend it lists all our great website design services including; Bespoke Web Design, Ecommerce Websites, SEO, Domain Hosting as well as Website & Email Hosting.

When it comes to marketing your business in Southend, a well planned and informative website speaks volumes. At Phuse Web Design we understand the key attributes that make up a successful website and we work closely with our clients to understand their needs and future business goals.

Once the website is live our role doesn’t stop there, we are always on hand to provide ongoing advice and support to our clients and help them grow their website and their business.

To find out more visit our Website Design Southend page or call us on 01702 482011

By Matt Gates on 30/08/16 | Category - Video Production

We have just completed a new website and promotional video for Vantage Pay.

Working closely with the client we planned and designed a promotional video to highlight and quickly communicate the services that Vantage can offer.

Vantage from Phuse Media on Vimeo.

Video is a great way quickly and efficiently communicate your services to your clients. Visit our video marketing services page to find out more about what we can offer your business.

 

By Matt Gates on 18/03/16 | Category - Web Design

Quality is at the heart of everything we do here at Phuse Media, which is why we take the web design brief phase of your project very seriously. Not only does a good brief help us to plan and deliver your project on time and to your exact specification, but it also ensures you get the best return on your investment in digital marketing.

One of the most common problems our customers face is that they don’t always know what they want, especially if they have never used web design services before. That’s where our expertise comes in and we are always on hand to offer advice and expertise.

It’s really important that this stage of the project is handled in the right way, and so we thought we’d put together some of the key criteria we discuss when devising a design brief with our clients. Of course, these guidelines isn’t set in stone and we offer a complete bespoke service tailored to your exact requirements.

How to write a good web design brief

Let’s talk money

Before we work through your brief with you, it’s good for us to get an idea of the budget you have in mind. We offer a number of fixed price packages, but we also offer bespoke web design services too. By discussing your needs and goals, we can help you to choose the best solution to suit your needs and your budget so that you get an outstanding website for a price you can afford. We’re always open and honest about our pricing and we think you will be delighted with the quote we give you.

It’s all about the user experience

Your website is often the first interaction your potential customers will have with your brand. When it’s so important to make a first impression you need to ensure your website gives your users the best experience. Very often, a client will build a website to suit their needs, but how often do they visit or use their own website? Hardly ever. Instead, try putting yourself in the shoes of your potential visitors and imagining what they expect to gain from your website.

Here are just some of the ways you can ensure a pleasant and worthwhile user experience:

  • Impressive visuals and clear branding
  • Easy and intuitive navigation
  • Engaging content
  • Quick and secure check out
  • Beautifully presented products and clear services
  • Direct and honest sales messages and call to action buttons
  • Clear ways to get in touch

These are just some of the ways you can enhance the user experience, and we can give you all the advice and support you need to ensure your website is a success. Take a look at our Web Design Portfolio to see what we can do for you.

Seen something you like?

If you’ve been blown away by somebody’s website or have a clear idea in mind, tell us! This is music to our ears and gives us a clear understanding of what you are hoping to achieve with your website. You can also take a look at our portfolio to see what we can do for you on a bespoke level, and we have a large selection of templates that we can also show you for inspiration.

Do it yourself or hand over the reins?

When it comes to updating content or functionality of your website, think about how you would like to arrange this. Would you like to update your website yourself, or hand the reins over to us? If you’d rather focus on your core business and let us handle your website updates we would be delighted to assist.

Time constraints

An important part of your brief relates to timings. Whether you need your existing website revamped or you have a new product that you need to promote, we will work closely with you to ensure timely delivery. We’ll always be clear on when milestones will be delivered and we’ll keep you informed every step of the way.

Getting it right first time

The main purpose of a good website design brief is that everybody knows where they stand. We get to understand your requirements, and you get peace of mind that we understand your requirements. Getting everything down on paper and signed off covers everybody’s corner and ensures your project is delivered on time, on budget and on specification.

Ready to get started? So are we! Get in touch with our friendly and helpful team now to tell us what you have in mind or to tap into our expertise for inspiration.

Related articles

 

Find out more on how to promote your website by reading our blog articles 'How to promote your business through Facebook' and 'The 12 website essentials you can’t do without'.

By Matt Gates on 17/03/16 | Category - Web Design

Not using a business blog yet? This might change your mind! 

It’s amazing how many customers we speak to who don’t yet have a blog on their website, or who think blogging is a waste of time. They soon come around once we show them the benefits of the regular written word!

Hey, we know you’re busy. You don’t have time to write a blog, right? There’s the phone to answer, admin to deal with, orders to get out and bookings to take care of. We get it, and that’s why we are here to bring you all the great benefits of a blog without you getting b(l)ogged down in the detail.

Let’s take a look at some of those benefits, and how a blog could be one of the most productive and profitable things you do for your business or organisation.

The benefits of a website blog

It’s a great way to connect

If you own a business, a blog is a great way to connect with your visitors and customers on a personal level. Forget cold calling, impersonal tweets or stuffy networking events. Blogging is down-to-earth, easily accessible and engaging and it’s a great way of keeping your followers in the loop. Whether you’ve just launched a new product or you want to shout about an award you’ve just won, your blog is the perfect platform. What’s more, you can share your blogs with a single click across all of your social media channels.

It keeps content fresh - great for your audience and the search engines

Stale content could be the death of your website, or at least from the perspective of attracting and engaging visitors. When you keep your website regularly updated with useful information, you show you are about your brand, your visitors and giving something away that is of use to them.

In addition to entertaining your visitors, regular content also feeds the search engines helping to boost your search engine rankings.

Blogging instead of spamming

Most people hate spam email. It interrupts their workflow, clogs up their mailboxes and is generally a pain to deal with. A blog post on the other hand is unobtrusive, ready to be read when there is time and will actually save YOU time and money in the long run. You only have to post your blog to one place and it can be easily shared across your social media channels. People are much more receptive to a message if they believe it was their idea to view it.

Give them the soft sell

Nobody wants to read a blatant sales pitch, but if you write your blog in a clever manner (we’re great at that by the way!), you can persuade your readers without them realising. For example, you might want to offer them free advice about something that you have to offer, or give them an interesting top 10 list of facts. Don’t forget to include a small and unassuming call to action button somewhere on your page to drum up business from your post.

It’s great advertising and often for free!

If you’re using social media and a blog together, you could save on your marketing costs significantly. Why? Well, when you write a great blog post and it’s worthy of being shared, your social media communities will be happy to do that for you - for free! Imagine having your blog and subsequently your website visited by more people than you ever imagined. This is a real possibility when you use a blog to your advantage.

Convinced? Let us take the reins

So, still thinking you don’t have time for all this, but that you’d like to give it a try? Get in touch. We can give you a cost effective quote for building a simple blog page and arranging regular blog posts that will engage and persuade your target audience.

You can also take a look at our Web Design Portfolio to see the kind of website that we could build for you.

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